Retargeting activities are crucial for app growth. From owned media to working with DSPs, retargeting should be constantly evaluated and tailored per app. Now go find your retargeting partner or partner(s).
An app retargeting campaign is targeted toward users of an app who previously installed the app, were active for some time, and have churned. Because the audience is accurate and relevant, these campaigns can be highly effective and profitable.
This is why Bigabid has developed such a unique approach. We create, produce, and run a massive collection of ad creatives. We integrate different concepts, wording, web-psychology insights, design patterns, and many more elements.
Incrementality is the measure of the lift that advertising spend provides to the conversion rate. Incrementality allows the advertiser to measure the effect of paid advertising for users from being idle/churned to coming back to the app on top of the organic return.
One in five users forgets about an app after using it for the first time. They’re originally drawn to the app from an offer they’ve received or for a specific use, but after their first time using it, there’s a good chance the app will fall completely off the user’s radar.