Staying ahead in the competitive landscape of mobile games and apps requires not only innovation but also deep industry insights and strategic networking. With mobile gaming and app development continuously evolving, attending key industry conferences in 2025 is essential for marketers, advertisers, developers, and decision-makers aiming to grow their projects and businesses. But with so many events in the calendar, how do you choose the most impactful ones?
We’ve compiled a comprehensive list of the top mobile game and app conferences in 2025 that you can’t afford to miss. From global gatherings to niche-focused forums, these events are perfect opportunities to gain insights, showcase your work, and connect with industry leaders.
Before we jump into the list, it’s important to understand why these events matter. Mobile game and app conferences provide invaluable benefits, including:
Whether you’re focused on app marketing, game development, or user acquisition and retargeting strategies, these conferences will arm you with the tools you need for success in 2025.
When: January 2025
Where: London, UK
One of the premier conferences for the mobile gaming community globally, PG Connects London provides unparalleled visibility into the world of mobile games. Explore the latest trends in app monetization, hyper-casual games, and user acquisition while networking with over 1,000 professionals from game publishers to advertising agencies.
What to Expect:
When: February 2025
Where: Barcelona, Spain
Focused mainly on UA (user acquisition) strategies, retargeting, and monetization for mobile games, Gamesforum Barcelona connects marketers, app developers, advertising platforms, and data analysts.
Why You Should Attend:
When: March 2025
Where: San Francisco, USA
The Game Developers Conference (GDC) is the heartbeat of global game development. It’s the go-to event for both indie developers and AAA game studios. GDC offers unparalleled workshops, technical sessions, and business opportunities.
Key Highlights:
When: April 2025
Where: Las Vegas, USA
MAU is where mobile app marketers and growth experts come to connect. While not exclusive to gaming, it offers valuable insights for app marketers looking to scale campaigns, boost retention, and optimize user acquisition.
Don’t Miss:
When: June 26
Where: Tel Aviv, Israel
The Israel Mobile Summit is a unique event that brings together top industry leaders and startups in the mobile ecosystem. It focuses on cutting-edge technologies and trends shaping the future of mobile games.
Reasons to Attend:
When: June 2025
Where: Istanbul, Turkey
White Nights Istanbul is a key event for mobile game developers, bringing together creative minds and marketing professionals from around the globe. It’s the perfect space to discuss tech innovations and creative advancements in gaming.
What You’ll Gain:
When: July 2025
Where: Hamburg, Germany
Specializing in advertising, monetization, and UA for mobile gaming, Gamesforum Hamburg gathers experts to discuss cutting-edge strategies for campaigns and in-game ads.
Why You Need to Be There:
When: August 2025
Where: Shanghai, China
ChinaJoy is one of Asia’s largest digital entertainment conferences, focusing not only on mobile games but also on broader content within the gaming ecosystem. Given China’s pivotal role in the gaming industry, this event is critical for brands tapping into international markets.
Event Highlights:
When: September 2025
Where: Berlin, Germany
Europe’s largest gaming event, Gamescom Berlin is THE conference for showcasing mobile games. Whether you’re launching a game or testing your app marketing strategies, this event ensures exposure to thousands of enthusiasts, developers, and decision-makers.
Highlights:
When: October 2025
Where: London, UK
Returning to London in the fall, Gamesforum focuses on best practices for mobile game monetization and UA. It’s particularly strong in connecting app marketing professionals with potential partners.
Why It’s a Must-Attend:
When: November 2025
Where: Helsinki, Finland
PG Connects Helsinki’s Scandinavian setting makes it a hub for creativity and game development innovation. It’s perfect for attendees focused on the app development side of mobile games.
Highlights:
When: December 2025
Where: Tokyo, Japan
Tokyo Game Show stands out as one of the most prestigious gatherings for mobile and console developers in Japan.
Reasons to Attend:
When: December 2025
Where: San Francisco, USA
Ending the year on a strong note, Gamesforum SF revisits highlights from the year while focusing on future trends. It’s a must-go for businesses eyeing 2026 opportunities in marketing and User Experience (UX).
What Stands Out:
When: December 2025
Where: Busan, South Korea
An unmissable event for AAA studios and indie developers alike, G-Star in Busan combines exhibitions with hands-on workshops to create impact-driven experiences.
Expect:
Whether masterminding user acquisition and retargeting strategies, improving app monetization, or simply networking with top professionals, these mobile game conferences in 2025 offer unmatched opportunities to fuel creativity and gain actionable insights. Prioritize the ones most relevant to your goals and make the most of the year ahead.
This year, Bigabid will be attending all of these mobile app conferences and more, reach out to set up a meeting here!
Looking to make a splash at one of these events? Prepare for success with a data-driven growth strategy and bookmark your conference calendar now!