Blog & Latest Articles

Blog & Latest Articles

Many DSPs (Demand-Side Platforms) specialize in either UA (User Acquisition) or RT (Retargeting) technologies but not both. Running UA and RT campaigns in isolation can lead to misattribution, redundancies, and therefore a wasted spend. Bigabid advocates running UA+RT in harmony, and here are five reasons why!
Many DSPs (Demand-Side Platforms) specialize in either UA (User Acquisition) or RT (Retargeting) technologies but not both. Running UA and RT campaigns in isolation can lead to misattribution, redundancies, and therefore a wasted spend. Bigabid advocates running UA+RT in harmony, and here are five reasons why!
Many DSPs (Demand-Side Platforms) specialize in either UA (User Acquisition) or RT (Retargeting) technologies but not both. Running UA and RT campaigns in isolation can lead to misattribution, redundancies, and therefore a wasted spend. Bigabid advocates running UA+RT in harmony, and here are five reasons why!
Many DSPs (Demand-Side Platforms) specialize in either UA (User Acquisition) or RT (Retargeting) technologies but not both. Running UA and RT campaigns in isolation can lead to misattribution, redundancies, and therefore a wasted spend. Bigabid advocates running UA+RT in harmony, and here are five reasons why!
Many DSPs (Demand-Side Platforms) specialize in either UA (User Acquisition) or RT (Retargeting) technologies but not both. Running UA and RT campaigns in isolation can lead to misattribution, redundancies, and therefore a wasted spend. Bigabid advocates running UA+RT in harmony, and here are five reasons why!
Many DSPs (Demand-Side Platforms) specialize in either UA (User Acquisition) or RT (Retargeting) technologies but not both. Running UA and RT campaigns in isolation can lead to misattribution, redundancies, and therefore a wasted spend. Bigabid advocates running UA+RT in harmony, and here are five reasons why!
Many DSPs (Demand-Side Platforms) specialize in either UA (User Acquisition) or RT (Retargeting) technologies but not both. Running UA and RT campaigns in isolation can lead to misattribution, redundancies, and therefore a wasted spend. Bigabid advocates running UA+RT in harmony, and here are five reasons why!
Many DSPs (Demand-Side Platforms) specialize in either UA (User Acquisition) or RT (Retargeting) technologies but not both. Running UA and RT campaigns in isolation can lead to misattribution, redundancies, and therefore a wasted spend. Bigabid advocates running UA+RT in harmony, and here are five reasons why!
Many DSPs (Demand-Side Platforms) specialize in either UA (User Acquisition) or RT (Retargeting) technologies but not both. Running UA and RT campaigns in isolation can lead to misattribution, redundancies, and therefore a wasted spend. Bigabid advocates running UA+RT in harmony, and here are five reasons why!
From exploration to execution, high-scale campaigns demand the symbiotic coordination of an experienced team and revolutionary AI. Bigabid’s RTB team has refined its methodologies and technologies to scale campaigns with confidence by baking in all the essential ingredients that our high-scale campaigns depend on.
Recent mergers and acquisitions involving gaming companies like Microsoft and Activision Blizzard and advertising companies like AppLoving, IronSource, and Zynga have furthered the shift towards the use of first-party data.
Benchmarks can be CPI, ROI, or any other KPI that is important to the client. Sharing what ROI other vendors are reaching does not disclose any sensitive information such as budget or even strategy and is completely anonymous.
With proprietary tools like Deep Categories, which uniquely categorizes apps into thousands of categories instead of the 50 or so that the app stores use; Real-Time Data Analysis, which analyzes terabytes of data in real-time; and Creative Personalization, which creates thousands of ad variations to find the perfect fit…
App Tracking Transparency (ATT) is here to stay. Whether or not Apple is an altruistic champion of user privacy, playing war games with Facebook, or creating an unfair home-field advertising advantage is moot.
In the past 3 years, we’ve collaborated with game app developers, designers, analysts, and monetization experts to give our proprietary ML (machine learning) technologies the edge in the social casino app industry
Today, Bigabid is hyper-focused on spearheading the use of ML to create a new generation of DSPs to target high LTV users in a more effective way than anyone else in the market.
Real-time data analysis adds an exciting performance-enhancing element to user acquisition. Targeting in real-time based on session features and Deep Categories greatly improves our pricing, and therefore, your ROAS.
The fact that Bigabid has been effectively using Deep Categories for a few years now, gives us a major advantage. We can spearhead this new era with our compliant, contextual-based technologies and help our clients have a smooth transition and ongoing success.
A Game-Plan to Scaling in a Responsible Way. Scaling up your platform is a necessary part of the evolution of your company. Moreover, scaling should be something that’s always on your mind.
How to deal with scaling on a day-to-day basis. You’re now managing a scaled system. Congratulations! But wait—don’t throw your feet up just yet.
While heatmaps are hardly a new concept in digital advertising, their advantages are often forgotten and they’re rarely used for in-app user acquisition. In this article, we survey some of the ways in which heatmaps can be beneficial to your performance strategy.
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