Blog & Latest Articles

Today, Bigabid is hyper-focused on spearheading the use of ML to create a new generation of DSPs to target high LTV users in a more effective way than anyone else in the market.
Real-time data analysis adds an exciting performance-enhancing element to user acquisition. Targeting in real-time based on session features and Deep Categories greatly improves our pricing, and therefore, your ROAS.
The fact that Bigabid has been effectively using Deep Categories for a few years now, gives us a major advantage. We can spearhead this new era with our compliant, contextual-based technologies and help our clients have a smooth transition and ongoing success.
A Game-Plan to Scaling in a Responsible Way. Scaling up your platform is a necessary part of the evolution of your company. Moreover, scaling should be something that’s always on your mind.
How to deal with scaling on a day-to-day basis. You’re now managing a scaled system. Congratulations! But wait—don’t throw your feet up just yet.
While heatmaps are hardly a new concept in digital advertising, their advantages are often forgotten and they’re rarely used for in-app user acquisition. In this article, we survey some of the ways in which heatmaps can be beneficial to your performance strategy.
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