In the past 3 years, we’ve collaborated with game app developers, designers, analysts, and monetization experts to give our proprietary ML (machine learning) technologies the edge in the social casino app industry
Real-time data analysis adds an exciting performance-enhancing element to user acquisition. Targeting in real-time based on session features and Deep Categories greatly improves our pricing, and therefore, your ROAS.
The fact that Bigabid has been effectively using Deep Categories for a few years now, gives us a major advantage. We can spearhead this new era with our compliant, contextual-based technologies and help our clients have a smooth transition and ongoing success.
While heatmaps are hardly a new concept in digital advertising, their advantages are often forgotten and they’re rarely used for in-app user acquisition. In this article, we survey some of the ways in which heatmaps can be beneficial to your performance strategy.