Resources

Success stories and insights from
partnerships and the press

Resources

Success stories and insights from
partnerships and the press

Definitely not equal, a new app needs to put its efforts in UA and to be exposed to as many potential players as possible to grow its player’s database & understand its player’s needs and behavior, what they like about the game.
Our industry evaluates performance based on short term KPIs and sometimes accompanied by a predictive lifetime value model. While it is generally a good indication for future performance, it’s worthwhile looking at older cohorts every once in a while.
In 2019, Uri joined Papaya Gaming, back then a small startup and currently a rising star in the gaming industry on a global scale where he leads all marketing aspects.
As a 7-year mobile veteran in gaming advertising, Amos now manages UA efforts at SciPlay—one of the largest social gaming developers in the business.
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