“You can look at acquisition and growth as an integral part of your product’s funnel, “phase 0” if you will. This is the first touch point with the user and it can have an impact on many different parameters that can impact different stakeholders“

- Amos Adler

Amos Adler

Director of UA

A B O U T

Amos Adler
Director of UA

Amos Adler is Director of UA at SciPlay. After managing high volume A+ accounts and internal ad-tech projects at DAU-UP, Amos led UA efforts at DGN as Director of Marketing, centralizing user acquisition operations and building a strong UA team. As a 7-year mobile veteran in gaming advertising, Amos now manages UA efforts at SciPlay—one of the largest social gaming developers in the business.

What exactly do you do?

I’m the director of User Acquisition, meaning I manage the teams responsible for providing each of our games with new users via acquiring advertising space.

What are your pillars for successful and scalable activity?

A.  Robustness

B.  Creativity of mind

C.  Understanding your value

What is your favorite perk at your company?

I joined during the pandemic, so I haven’t had the chance to enjoy all of the perks yet. What I’m waiting for the most is the annual “rager” that legend says is the best in the industry.

What is your favorite game genre and why?

My favorite is the action adventure genre from the AAA world. To me it’s just a perfect combination of storytelling, action, and even problem solving. Games such as God of War, Last of us, and Ghost of Tsushima.

Q&A

What exactly do you do?

I’m the director of User Acquisition, meaning I manage the teams responsible for providing each of our games with new users via acquiring advertising space.

What are your pillars for successful and scalable activity?

A.  Robustness

B.  Creativity of mind

C.  Understanding your value

What is your favorite perk at your company?

I joined during the pandemic, so I haven’t had the chance to enjoy all of the perks yet. What I’m waiting for the most is the annual “rager” that legend says is the best in the industry.

What is your favorite game genre and why?

My favorite is the action adventure genre from the AAA world. To me it’s just a perfect combination of storytelling, action, and even problem solving. Games such as God of War, Last of us, and Ghost of Tsushima.

If you had to choose 1 game to play while stuck at home during the 2020 COVID Era, what game would it be?

Diablo or God of War. I can easily spend an eternity on each of those.

If you had to choose 1 game to play while stuck at home during the 2020 COVID Era, what game would it be?

Diablo or God of War. I can easily spend an eternity on each of those.

Why is your company so awesome?

Without it being a cliché, the company values. There’s a real family feeling here in SciPlay, and despite being a company of more than 500 employees, there’s still a very personal feeling. This is something that the company puts a lot of focus on and creates a very fun and healthy atmosphere. The company really gives a platform for each person to be the best version of themselves.

How involved should game designers, analysts, data scientists and product managers be in the growth advertising activity?

I think that you can look at acquisition and growth as an integral part of your product’s funnel, “phase 0” if you will. This is the first touch point with the user, and it can have an impact on many different parameters that can impact different stakeholders e.g. how fitting the message can cause different interactions with the product or how a change in mix of the user segment can a have huge impact on the new user funnel and parameters used for pLTV models.

Why is your company so awesome?

Without it being a cliché, the company values. There’s a real family feeling here in SciPlay, and despite being a company of more than 500 employees, there’s still a very personal feeling. This is something that the company puts a lot of focus on and creates a very fun and healthy atmosphere. The company really gives a platform for each person to be the best version of themselves.

How involved should game designers, analysts, data scientists and product managers be in the growth advertising activity?

I think that you can look at acquisition and growth as an integral part of your product’s funnel, “phase 0” if you will. This is the first touch point with the user, and it can have an impact on many different parameters that can impact different stakeholders e.g. how fitting the message can cause different interactions with the product or how a change in mix of the user segment can a have huge impact on the new user funnel and parameters used for pLTV models.

What was your first gaming system and how many months of your childhood did you spend on it?

The SEGA master system. I was 4 years old and I remember playing at home, finishing games without understanding a word of English. Also, Games like Altered Beast and Wonder Boy 2.

What was your first gaming system and how many months of your childhood did you spend on it?

The SEGA master system. I was 4 years old and I remember playing at home, finishing games without understanding a word of English. Also, Games like Altered Beast and Wonder Boy 2.

Complex creatives or straight to the point?

In Social Casino, straight to the point without a doubt in my mind.

UA vs Retargeting - Equally important for all apps?

100% no. Every game needs to use these levers in different amounts based on business needs and product lifecycle.

Complex creatives or straight to the point?

In Social Casino, straight to the point without a doubt in my mind.

UA vs Retargeting - Equally important for all apps?

100% no. Every game needs to use these levers in different amounts based on business needs and product lifecycle.

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