“My love for this industry and marketing, in particular, is the fast changes, it never gets boring, the need to always think ahead, and how the success of today is yesterday’s achievement."

- Kira Tovarovsky

Kira Tovarovsky

Marketing Director

A B O U T

Kira Tovarovsky

Marketing Director

Marketing Director at Playtika with around 10 years of experience in the marketing field, specializing in UA. Started my path in an agency while working with top clients in the gaming industry.
For the past 6 years,. I’ve been working in Playtika managing and growing my teams across all the titles.
My love for this industry and marketing in particular is the fast changes, it never gets boring, the need to always think ahead, and how the success of today is yesterday’s achievement.

What exactly do you do?

I’m in charge of the paid activity of 3 games and the PPC division, which is running across all Playtika’s games.
Also responsible for the user acquisition strategy across the different apps. Bringing new blood to our games.

Why is your company so awesome?

There are several reasons why Playtika is awesome!
First, the people – we have the greatest talents and awesome teams, which make it fun to come to work every day.
Second, the variety in Playtika – variety in games, and development options. You can work on several games and you can grow to different positions in and outside your division.

Q&A

What exactly do you do?

I’m in charge of the paid activity of 3 games and the PPC division, which is running across all Playtika’s games.
Also responsible for the user acquisition strategy across the different apps. Bringing new blood to our games.

Why is your company so awesome?

There are several reasons why Playtika is awesome!
First, the people – we have the greatest talents and awesome teams, which make it fun to come to work every day.
Second, the variety in Playtika – variety in games, and development options. You can work on several games and you can grow to different positions in and outside your division.

What is your favorite game genre and why?

Definitely match 3 – I can play for hours while watching TV. I have around 3 match games which I’m playing all at the same time, one of them is Best Fiends.
I love the diversity between the levels, thinking about how I can make better matches to finish the level faster. Mainly, it allows my brain to rest from the daily duties.

What is your favorite game genre and why?

Definitely match 3 – I can play for hours while watching TV. I have around 3 match games which I’m playing all at the same time, one of them is Best Fiends.
I love the diversity between the levels, thinking about how I can make better matches to finish the level faster. Mainly, it allows my brain to rest from the daily duties.

What are your pillars for successful and scalable activity?

  • Courage – don’t be afraid to test and fail
  • Numbers are your guide to success
  • Understanding your end goal – to make the perfect plan to achieve it
  • Creativity – always looking for the next idea.

Complex creatives or straight to the point?

In the complex world we are living and through multiple tests it depends. For a direct response – straight to the point, for brand can be complex as well.

What was your first gaming platform and how many months of your childhood did you spend on it?

Definitely Mortal Kombat. I still remember my long hours playing and learning the moves of each character – “Finish Him”.

What are your pillars for successful and scalable activity?

  • Courage – don’t be afraid to test and fail
  • Numbers are your guide to success
  • Understanding your end goal – to make the perfect plan to achieve it
  • Creativity – always looking for the next idea.

Complex creatives or straight to the point?

In the complex world we are living and through multiple tests it depends. For a direct response – straight to the point, for brand can be complex as well.

What was your first gaming platform and how many months of your childhood did you spend on it?

Definitely Mortal Kombat. I still remember my long hours playing and learning the moves of each character – “Finish Him”.

If you hadn't picked this career, what career would you never do or be the worst at?

Dentist –I’ve been a dentist assistant in my army service and if I learned a thing or two, it’s that I love a great smile but not the process of getting it.

If you hadn't picked this career, what career would you never do or be the worst at?

Dentist –I’ve been a dentist assistant in my army service and if I learned a thing or two, it’s that I love a great smile but not the process of getting it.

Get in touch and become an AppStar

Contact us
Please fill out the form below to submit your interest.
Join Our Newsletter
Please review our privacy practices: read privacy policy.