Uri Pearl
Head of Marketing
Uri Pearl is Head of Marketing at Papaya Gaming. Following an impressive career as an analyst in various industries, Uri joined Ilyon and took part in the UA and product marketing activities. In 2019, Uri joined Papaya Gaming, back then a small startup and currently a rising star in the gaming industry on a global scale where he leads all marketing aspects.
I’m the Head of Marketing at Papaya Gaming, in charge of the UA & retargeting, ASO, Ad monetization, and the Social & Community Department.
We have vintage arcade machines spread all around the office. Should I even bother adding anything else? Well, if I do, then it’s safe to say that Papaya Gaming is always taking care of every one of us, the employees, individually. For example, I once casually said that my child’s car seat is now too small for my kid. The next day, a brand-new, bigger, and better seat was awaiting me on the office table.
Today it’s all about Casual, as I don’t have much time to play online games. Although, my true passion is the legendary Championship Manager :).
Q&A
I’m the Head of Marketing at Papaya Gaming, in charge of the UA & retargeting, ASO, Ad monetization, and the Social & Community Department.
We have vintage arcade machines spread all around the office. Should I even bother adding anything else? Well, if I do, then it’s safe to say that Papaya Gaming is always taking care of every one of us, the employees, individually. For example, I once casually said that my child’s car seat is now too small for my kid. The next day, a brand-new, bigger, and better seat was awaiting me on the office table.
Today it’s all about Casual, as I don’t have much time to play online games. Although, my true passion is the legendary Championship Manager :).
If it’s on mobile it would be Papaya’s 21 Cash, and if it is for PS then I would have started a career mode on PES.
If it’s on mobile it would be Papaya’s 21 Cash, and if it is for PS then I would have started a career mode on PES.
Papaya is all about the people. It’s a great honor to work among such diligent, fun, and creative talents. It makes it such a great environment for personal and professional growth.
All are very dependent on each other as Eric Seufert explained once in one of his articles. Eventually, in an algorithmic campaign optimization environment, the Product needs Marketing insights to understand for whom they are building the product for. And the Marketing team needs the Product and the BI team to optimize the different segments’ journey, and for insights on the goals they should optimize the campaigns towards.
Straight to the point. In a fast-paced, instant world, dominated by social media – you have to deliver your message as quickly as possible and as appealing as possible.
They are both mandatory for all apps but starting retargeting operation depends on the app’s lifecycle, though it’s recommended to do soft-retargeting for early-stage apps via emails and push notifications.
Papaya is all about the people. It’s a great honor to work among such diligent, fun, and creative talents. It makes it such a great environment for personal and professional growth.
All are very dependent on each other as Eric Seufert explained once in one of his articles. Eventually, in an algorithmic campaign optimization environment, the Product needs Marketing insights to understand for whom they are building the product for. And the Marketing team needs the Product and the BI team to optimize the different segments’ journey, and for insights on the goals they should optimize the campaigns towards.
Straight to the point. In a fast-paced, instant world, dominated by social media – you have to deliver your message as quickly as possible and as appealing as possible.
They are both mandatory for all apps but starting retargeting operation depends on the app’s lifecycle, though it’s recommended to do soft-retargeting for early-stage apps via emails and push notifications.
SEGA, playing Sonic mostly. Probably way too much.
SEGA, playing Sonic mostly. Probably way too much.
Crash Bandicoot.
Probably a Secret Agent, despite being in gaming I have a very bad poker face.
Crash Bandicoot.
Probably a Secret Agent, despite being in gaming I have a very bad poker face.
