Bigabid is among the pioneers bringing order to this segment that was once called the “wild west of advertising,” helping advertisers reach users who are outside the “safe zones” of the Google and Facebook duopoly.

The most obvious issues are related to computational efficiency, and the inability to visualize high-dimensional data. In this article, we’ll dive into the technicalities of PCA to help you better understand the model and its uses, benefits, and limitations. We’ll also explore some extensions to PCA. 

Although feature stores play a vital role in data strategy, it’s still difficult to find information about them online. But understanding what feature stores are and why they’re important is crucial, especially in today’s world of increasing data governance, and business problems being increasingly solved by machine learning models.