Careers at Bigabid

User Acquisition (RTB) Team Leader

Bigabid is an innovative technology company led by data scientists and engineers devoted to mobile app growth. Our proprietary ad platforms powered by machine learning are a culmination of that devotion. We deliver valuable results and insights for a fast growing clientele of major app developers using elite programmatic user acquisition and retargeting technologies.

Our ever evolving, state-of-the-art machine learning technology targets valuable users in real-time at their peak potential to ensure our client’s app growth.

We are looking for a highly motivated, data-driven user acquisition team leader who is detail-oriented and result-driven to manage increased user acquisition activity as part of our mobile marketing campaigns for a growing portfolio of customers – meeting and exceeding client business goals and KPIs.


Key Responsibility:

  • Manage a portfolio of campaigns with a goal-oriented approach and strong analytical capabilities.
  • Analyze and optimize audience-based campaigns on an ongoing basis to exceed customer KPI optimize campaigns for post-install goals using proprietary tools and dashboards; making recommendations to client-facing team to enhance customer strategies
  • Work with product and data science teams to gather trends and campaign-specific insights to improve performance for campaigns and technology platform
  • Direct management of 3 - 5 campaign managers - 
  • Oversee campaign managers activity, from strategy to hands-on.
  • Explore with the team new ways to expand and scale. 
  • Brainstorm and gather ideas together with the team in order to AB test everything - creative to bid strategy.
  • Continually provide new creative ideas and feedback to the design team.

Requirements:

  • 3+ years of managing large budget campaigns
  • Experience with mobile app advertising 
  • Technical and analytical orientation
  • Ability to perform in a fast-paced, start-up environment
  • Combination of creative and analytical skills, attention to detail, problem-solving
  • Demonstrable ability to draw insights from data
  • Experience using SQL and Tableau
  • Advanced Excel experience – pivots, vlookup, advanced formulas
  • Excellent communication skills and project management
  • English – High level (oral & written) – must
  • Bachelor’s degree (preferably in the quantitative discipline)


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