Founded on the principle of creating memorable social gaming experiences, a major social casino publisher became one of the dominant forces in the industry with chart topping titles. For a developer of their scale, understanding the “why” behind user returns is as important as the “how.” As the company looked toward its 2026 growth strategy, it sought to move beyond traditional attribution and gain a deeper understanding of the real value generated by its retargeting spend.

The Challenge: Proving Real Value

They desired to expand their retargeting strategy but needed to justify that retargeting was bringing back users who would not have returned organically. Having faced difficulties with in-house incrementality measurement and “black box” solutions, they sought a partner that could provide absolute transparency. This is why they partnered with Bigabid to conduct definitive incrementality tests.

The Solution: A True Technical Partnership

While many providers offer incrementality tests, Bigabid differentiates through a partnership model. The teams worked in lockstep, sharing device-level data and holding weekly technical syncs. This collaborative environment allowed for immediate troubleshooting of deep-linking and attribution discrepancies, ensuring the data was “clean” and actionable.

“The collaboration with Bigabid felt like a true partnership. Their team didn’t just provide results; they sat with us to solve technical hurdles and align our measurement strategies. The incremental lift we saw on our titles made the economic case for retargeting undeniable.” 

Key Performance Insight

The Android results for one of their major titles showcases how retargeting is essential for protecting the player ecosystem from competitors.

• Mid-Term Retention: Users idle for 7-30 days saw a 60%+ average lift in incremental returns, successfully re-engaging them before they churned.
• Long-Term Win-Back: For players idle for over 30 days, retargeting drove a massive 100%+ average lift in incremental returns, reclaiming high-value spenders who were effectively lost.

Looking Ahead: Expanding Success

Following these successful tests, the publisher is now confident in its retargeting strategy as it enters 2026. Based on the proven results from the incrementality testing, they have expanded their retargeting campaigns to cover multiple titles across both Android and iOS. This ongoing expansion ensures that they are maximizing user lifetime value across their entire portfolio with data they can trust.

Talk to our team to see how Bigabid can deliver true uplift for your retargeting campaigns with Incrementality testing.