18 Tips for Increasing

Your Customer Lifetime Value (CLTV)

The Importance of Having a Feature Store

I’ve seen much value gained from building and maintaining a centralized feature store. Feature store is a centralized software library that contains many functions, where each function creates a single feature from a standardized input (data). These features can be later fed into machine learning algorithms aimed to solve different problems.

Although feature stores play a vital role in data strategy, it’s still difficult to find information about them online. But understanding what feature stores are and why they’re important is crucial, especially in today’s world of increasing data governance and business problems being increasingly solved by machine learning models. Indeed, feature stores should be a fundamental part of your company’s entire machine learning operation.

Read more from Ido Zehori in our blog Targeting High LTV Users

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