© Bigabid

Playstudios’ my KONAMI Reaches

3X Greater ROAS Than Expected!

The Challenge

Playstudios’ my KONAMI is a disrupter, and therefore, among the relatively small portion of the mobile gaming market that decided to be an early adopter of retargeting. They looked for a partner to work with them on establishing their retargeting activity with the goal of scaling in parallel to the growth of their fast-expanding user base. Based on a well-performing UA activity with Bigabid, it was decided to collaborate on retargeting as well.


“Bigabid’s unique approach as a fully-managed partner gives me the trust I need to seamlessly manage various channels at the same time while having the transparency I need for deep diving into the details. We’ve been scaling our activity with Bigabid month over month, and look forward to continuing to do so in the future.”

Sidney Kleinpeter, Sr. User Acquisition Analyst, Playstudios

The Process

As a longtime partner of my KONAMI, our teams were already familiar with the game’s DNA. After some planning and analysis by our data science team, we strategized with the my KONAMI team to define the new retargeting activity and make the most out of their database. The activity was ready to scale as soon as it was stable and optimized.


Initial analysis - our data science team reviewed the current and past activity of myKONAMI users to better identify which audiences and personas would be best for retargeting.


Recommendations - based on our analysis, we presented a strategy according to multiple metrics, such as what length each phase will be from exploration to scaling, earliest recommended idle day for retargeting, and more.


Action Plan – according to the recommendations, we finalized a detailed plan together with the myKONAMI team.


Preparing the ground - once we came to a conclusion regarding the ideal path for success, we created the segments, creatives, and deep links using our premortem process, which assured a smooth initialization of the campaign.


Exploration - the exploration phase in retargeting is relatively quick, accurate, and provides a very insightful hint into whether this will be a promising campaign or not. In this case, signs were definitely positive.


Scaling - as is typical for Bigabid in retargeting campaigns, the results here quickly showed great ROAS, which maintained a steady increase that led to an almost immediate decision to grow the activity.

The Results

Within a month, Bigabid helped my KONAMI surpass industry standards reaching a 3X greater ROAS than expected!

Results based advertising starts here.

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