New Proprietary Mechanism Helps App Developers Understand User Behavior for Ad Targeting

Bigabid, a second-generation optimized DSP that helps app developers with user acquisition & re-engagement, is launching a new, proprietary mechanism called Precondition Targeting. Precondition Targeting is designed to help developers send in-app ads to relevant users based on the timing of their actions, as it measures the current state of users when they are taking an action, aligning that action to the appropriate message.

Precondition Targeting allows app developers to analyze user behavior from the moment they interact with an app (e.g., download, purchase), as Bigabid’s platform registers the complex composition of the moment that preceded it.

Read more about our second generation DSP in The Modern Age of Mobile DSPs.