In this article, Ido Raz of Bigabid explores the ways that advertisers can determine if a company they are working with is really data-based, uses machine learning and/or AI.

Here’s something I often hear from advertisers:

“What makes you different? And please don’t say ‘machine learning and AI’… we get dozens of people telling us that’s what they do, and it’s rarely true.”

Companies know what buzzwords prospective clients want to hear, and they’ll use them regardless of whether they truly relate to their offering. This not only damages the client’s trust; it also harms the entire ecosystem’s push towards a safer and more efficient industry. 

Read more from Ido Raz on how Bigabid’s AI integrates Deep Categories.