© Bigabid

Huuuge Casino
Exceeds ROI Target
by 150%!

The Challenge

Huuuge Games chose Bigabid for a user acquisition campaign to broaden the user base of its successful slots game app, Huuuge Casino. The campaign objective was to deliver a broad audience reach in the United States and attract highly engaged users that would generate a strong return on investment (ROI).


“Collaborating with Bigabid felt like a true solid partnership from day one. We are working together on both UA & Retargeting, hitting our KPIs, and growing together. We believe that Bigabid will be a fundamental part of our growth and scale strategy. We look forward to continuing our mutual partnership!”

Tal Shoham, CMO, HUUUGE

The Process

Huuuge Games partnered with Bigabid specifically for their extensive domain expertise in the Casino Simulation vertical and robust, proven technology, which involves highly advanced machine-learning (ML) capabilities.


Used their exclusive “Deep Categories” analysis to understand our exclusive game engine and personas.


Set the strategy for the exploration phase, placing different ML models based on their understanding of our unique audience type and Huuuge Casino app needs.


Bigabid then addressed the next level of fundamentals, setting the creatives in accordance with Huuuge’s game personas.


While running the exploration phase, Bigabid enriched the data they collected.


Bigabid’s automated platform chose the winning ML models with the best-designed creatives.


Once Bigabid reached a significant, highly accurate, and tailor-made model for us, they were able to predict installs quickly thanks to the data that we shared with them. CPIs were still above average to allow their "whale detector" to learn Huuuge’s target audience.


Bigabid then moved on to predicting FTD and adjusted Huuuge creatives according to audiences.


Once the campaign was stable with regard to ROI, Bigabid started scaling.

The Results

Within a couple of weeks, Bigabid surpassed Huuuge’s KPIs, hitting a whopping 150% ROI!

Results based advertising starts here.

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