Customer lifetime value is the amount of revenue that you can expect from a customer over the period that your service will be provided to them. So, this metric is clearly dependent on how long a customer will use your service and how much they’d be paying you.
And for a healthy business, this is one of the metrics you should be tracking. So, let’s see how we calculate this.How Do You Calculate Customer Lifetime Value?
Be it a consumer product or a service-based product, the essence of CLTV is similar to each of them.
Learn more about high LTV customers in Targeting High LTV Users.