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Meet The Disruptors: How Ido Raz of Bigabid Is Shaking How Companies Approach User Acquisition

Can you tell our readers what it is about the work you’re doing that’s disruptive?

We bring the most advanced technology to the digital media world. Using military methods to analyze data and make decisions in real-time helps our app developer customers reach their users. For example. Bigabid has mapped the app stores in a way that aids developers through a technology we created called Deep Categories. It allows Bigabid to reorganize the various app stores so that a developer’s apps are better categorized and thus reach higher lifetime value (LTV) users. Instead of the traditional few dozen verticals offered in app stores, Deep Categories offers 1000 different categories, which allows Bigabid to break down the nature of user behavior in a detailed way, all done without invading people’s privacy.

Read more from Ido Raz in his article about Deep Categories.

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