Why Business Is Booming For Mobile Game Publishers

Despite The Downturn

(Excerpt) 

The mobile gaming category – a more than $60 billion-a-year market – is thriving amid the brewing economic crisis.

But unlike other publishers and platforms experiencing engagement spikes without the corresponding uptick in ad revenue, mobile game publishers are seeing massive boosts across the board.

Nearly every metric (other than CPMs and cost per install or CPI) is up, including in-app purchases, session length, app opens, level progression within games, volume, conversion rates and ad demand – and it’s translating into revenue.

Learn more about how Bigabid’s technologies translate into revenue in Targeting High LTV Users.

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