One in five users forget about an app after using it for the first time. They’re originally drawn to the app from an offer they’ve received or for a specific use, but after their first time using it, there’s a good chance the app will fall completely off the user’s radar.
Mobile marketers and product managers need effective strategies for preventing this churn and to keep users returning. A good retargeting campaign can be super effective, but it must be executed properly.
Here are six pro tips for doing mobile app retargeting the right way.
Read more about Bigabid’s 4 Pillars for Successful Retargeting.