Monetized Daily Active Users (mDAU) refers to the number of unique users who access and interact with an app in a given day. The definition of an active interaction varies depending on the industry and the app, but it often includes actions like account log-in, transferring, adding items to a cart, or software usage. The active user is identified through unique identifiers such as email, user ID, cookies, or a combination of these. DAU is a crucial metric for businesses as a high number of daily active users suggests that the app is sticky and successful.
Measuring mDAU is crucial as it serves as a barometer of success. The higher the level of user engagement with an app, the more frequently they will access it. Engaged users are more valuable compared to unengaged ones, and therefore, measuring DAU helps app developers assess the earning potential of their app.
Calculating Monetized Daily Active Users (mDAUs) may appear straightforward, but it can be intricate based on the definition of active user engagement. Here’s a technical overview of the process:
Result: The DAU count is 2 (User 1 and User 3 are considered active users).
Note that the definition of an active user heavily depends on the company’s long-term growth objectives and business model. Different business goals result in different active user criteria.
To increase mDAU, you need a multi-channel engagement strategy that includes email, push notifications, in-app notifications, and re-engagement campaigns. Here’s how to use each channel effectively: