CPA (Cost per action/acquisition)

A pricing model in which advertisers select a post-install action to measure and only pay if users engage in that action. For this action to be calculated, the user must see the ad, install the app, and perform the action. To calculate CPA, one must divide the advertising cost by the number of times the action occurs. For example, advertisers can provide a survey and once a user completes the survey, this can be calculated as an action.
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