Ad Mediation

An app monetization solution that lets app developers manage and optimize multiple ad networks in one place, with just one SDK integration. Ad mediation platforms give multiple ad networks access to an app’s inventory, creating an arena in which ad networks must compete for their ad to be served. Higher competition among ad networks means competitive eCPMs and more ad revenue for app developers.

How Does Ad Mediation Work?

Ad mediation works by routing ad requests to multiple ad networks, and then selecting the highest paying ad to display to the user. The ad mediation platform typically includes tools for optimizing ad performance and revenue, such as eCPM (effective cost per thousand impressions) optimization, ad network failover, and ad network waterfalls. When a user opens an app or website that is using ad mediation, the platform sends an ad request to multiple ad networks. Each ad network then returns an ad and the eCPM (effective cost per thousand impressions) they are willing to pay for it. The ad mediation platform then selects the highest paying ad to display to the user.

Additionally, ad mediation platforms can also use ad network failover, which allows it to route ad requests to backup ad networks in case the primary ad network is unavailable. They can also use ad network waterfalls which routes ad requests to multiple ad networks in a predefined order, based on the eCPM (effective cost per thousand impressions) offered by each network.

Ad mediation platforms also provide analytics and reporting features to help app and website publishers to track and optimize the performance of their ads, and make data-driven decisions about which ad networks to work with.

What are the uses of ad mediation and mediation platforms?

• Promotion: Ad mediation platforms are used by app developers and mobile marketers to increase downloads and engagement with their apps through in-app advertising. This can be a cost-effective way to reach the right audiences and drive conversions.
• Monetization: Ad mediation platforms permit app and website publishers to generate income from their content by exhibiting advertisements from multiple advertising networks. This can aid in augmenting advertisement sales and offer a more extensive selection of ad stock.
• Analytics and reporting: Ad mediation platforms give analytics and reporting tools that enable website and app publishers to track and maximize the efficacy of their ads. This assists them in making knowledge-based choices regarding which ad networks to utilize.
• In-app advertising: App developers and mobile marketers use ad mediation platforms to propel their apps via in-app advertising. This helps to raise app downloads and user involvement.
• Header Bidding: Ad mediation platform may also be employed for In-app header bidding which permits multiple ad networks to tender for ad inventory in real-time, prior to the ad request is sent to the essential ad server. This increases rivalry for ad stock and leads to higher ad revenue for publishers.

What are the benefits of ad mediation platforms?

Ad mediation platforms can help app and website publishers in several ways:

Increased revenue: Ad mediation platforms can help boost ad income by optimizing ad performance, administering multiple ad networks, and furnishing access to a wider selection of ad inventory.

Simplified monetization: Ad mediation platforms can make the process of monetizing content easier by providing a single integration point for multiple ad networks.

Analytics and reporting: Ad mediation platforms provide analytics and reporting features that enable app and website publishers to track and enhance the performance of their advertisements. This can assist them in making decisions based on data about which ad networks to collaborate with.

In-app advertising: Ad mediation platforms can help app developers and mobile marketers to promote their apps through in-app advertising, which can augment app downloads and user engagement.

Header bidding and waterfall bidding: Ad mediation platforms can also bolster In-app header bidding and waterfall bidding which allows multiple ad networks to tender for ad inventory in real-time, before the ad request is sent to the primary ad server. This can increase rivalry for ad inventory and lead to higher ad revenue for publishers.

Ad Network failover: Ad mediation platform can also provide failover feature which allows it to send ad requests to reserve ad networks in case the primary ad network is inaccessible, which can ameliorate user experience and amplify the fill rate for ad inventory.