“I don’t look at Bigabid as a platform but as a true partner. Aside from showing us a great incremental ROI, Bigabid’s team helped us gain a better understanding and control of the intricacies of re-engagement. They were extremely transparent and helpful in letting us see the full picture on a user-level.”
SciPlay’s Jackpot Party Casino was looking for new channels through which to re-engage its existing users. They already had an active re-engagement campaign but were looking to expand their options in new, innovative ways. They also wanted more transparency and control over their data. Achieving all of these goals while surpassing their existing incremental ROI and having the ability to scale was the task at hand.
When it comes to retargeting, knowing how to measure success accurately and scientifically is as intricate as getting the actual results. Dividing the audience between control and treatment groups was just the beginning. We also tested two different methodologies; each methodology had to prove capable of bringing incremental ROI higher than SciPlay’s previous experience:
SciPlay is a leading developer and publisher of digital games on mobile and web platforms, providing highly entertaining, authentic and engaging games for millions of people to play for free every day.
is a data science company that has developed a second-generation DSP optimized for user acquisition& re-engagement. It offers exceptional scale and precise targeting mechanisms, all in the same place. By focusing on-post events, Bigabid helps app developers reach those users with the greatest potential for both engagement in-app purchases. Bigabid’s proprietary “Deep Categories,” classifies apps into more than 1000 precise categories compared to the generic few dozen used by the app stores. This enables an unparalleled understanding of users and their behavior while eliminating irrelevant audiences, significantly reducing CPA, and increasing ROAS.