“I've been working with Bigabid's UA team for many years, both in my current role and at my former company. Their partnership and results make it very easy for us to scale activity with our mobile app. Recently, we've taken our partnership to the next level by expanding to Retargeting efforts. We see Bigabid as both a strategic partner and as a fundamental part of our growth strategy going forward.”
myKONAMI by Playstudios is a rising star in the social casino space on a mission to become a market leader. In this highly competitive market, the myKONAMI team was looking for a partner that could bring a unique approach to our user acquisition activity. To attack this challenge, we therefore joined forces with Bigabid based on its vast experiences in this field and its unique data-driven models and teams.
Based on Bigabid’s experience in the social casino space, we created a well-planned onboarding process that combines the strengths of our internal team with those of our partners, promising a high-potential ground for long-lasting successful campaigns. Here’s how the process with myKONAMI looked:
PLAYSTUDIOS is a consumer gaming company focused on the ever-expanding market for social and mobile gambling. It's portfolio of games artfully combine established casino brands, proven gambling games, social game mechanics, and real-world rewards. With it's team of 250+ Art Directors, Engineers, Content Creators, Proposition/Economy, designers, Marketeers, and Data Scientists, and studios in the Bay Area, Austin TX, Hong Kong and Tel Aviv, the Company continues to evolve it's games and enabling technologies and expand it's market reach.
is a data science company that has developed a second-generation DSP optimized for user acquisition& re-engagement. It offers exceptional scale and precise targeting mechanisms, all in the same place. By focusing on-post events, Bigabid helps app developers reach those users with the greatest potential for both engagement in-app purchases. Bigabid’s proprietary “Deep Categories,” classifies apps into more than 1000 precise categories compared to the generic few dozen used by the app stores. This enables an unparalleled understanding of users and their behavior while eliminating irrelevant audiences, significantly reducing CPA, and increasing ROAS.