Case study

myKONAMI EXCEEDED ROAS GOAL BY 6X With Bigabid User Acquisition Campaign

D1 ROAS BY 607%
D14 ROAS BY 136%

“I've been working with Bigabid's UA team for many years, both in my current role and at my former company. Their partnership and results make it very easy for us to scale activity with our mobile app. Recently, we've taken our partnership to the next level by expanding to Retargeting efforts. We see Bigabid as both a strategic partner and as a fundamental part of our growth strategy going forward.”

Karen Corn, Sr. Marketing Lead

The Challenge

myKONAMI by Playstudios is a rising star in the social casino space on a mission to become a market leader. In this highly competitive market, the myKONAMI team was looking for a partner that could bring a unique approach to our user acquisition activity. To attack this challenge, we therefore joined forces with Bigabid based on its vast experiences in this field and its unique data-driven models and teams.

The Process

Based on Bigabid’s experience in the social casino space, we created a well-planned onboarding process that combines the strengths of our internal team with those of our partners, promising a high-potential ground for long-lasting successful campaigns. Here’s how the process with myKONAMI looked:

Setting expectations - Bigabid’s core value of full transparency includes setting expectations in advance. Therefore, before starting the process, our customer success team synced with myKONAMI to align our mutual goals, establish the required steps to achieve them, and plan a relevant timeline accordingly.
Data gathering & analysis - Our teams gathered myKONAMI data as well as gained a better understand of the game’s DNA through its gameplay, user journey and personas.
Strategizing - Once we had a clearer view of myKONAMI’s nature, our data science and delivery teams strategized and planned the exploration phase in which they gradually chose the ideal models and methodologies that would bring in the highest LTV users.
Creative planning - Just before going live and starting the exploration phase, our creative team stepped in and assigned and created the ideal creatives to use per persona, audience and model that would best convert.
Exploration - During the exploration phase, we modified the campaign according to the performance and stabilized the campaign before growing further.
Scaling - Once the campaign was optimized and ready to scale, we increased the daily spend while constantly optimizing the results towards exceeding the goals month over month.
The Results
Bigabid succeeded to hit – and exceed – the goals and provide myKONAMI the growth tool it was after.
607% Higher D1 ROAS than planned!

PLAYSTUDIOS is a consumer gaming company focused on the ever-expanding market for social and mobile gambling. It's portfolio of games artfully combine established casino brands, proven gambling games, social game mechanics, and real-world rewards. With it's team of 250+ Art Directors, Engineers, Content Creators, Proposition/Economy, designers, Marketeers, and Data Scientists, and studios in the Bay Area, Austin TX, Hong Kong and Tel Aviv, the Company continues to evolve it's games and enabling technologies and expand it's market reach.

is a data science company that has developed a second-generation DSP optimized for user acquisition& re-engagement. It offers exceptional scale and precise targeting mechanisms, all in the same place. By focusing on-post events, Bigabid helps app developers reach those users with the greatest potential for both engagement in-app purchases. Bigabid’s proprietary “Deep Categories,” classifies apps into more than 1000 precise categories compared to the generic few dozen used by the app stores. This enables an unparalleled understanding of users and their behavior while eliminating irrelevant audiences, significantly reducing CPA, and increasing ROAS.

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